The Magic of Networking


People Do Business with People They Know, Like, And Trust

One of the most important business activities is growing relationships and networking. Many people think they can go to networking events, hand their cards out, and the business will come flowing in. It may happen like that, but not likely. It takes time, energy and effort to build a network. Through building that network, you build relationships with people who know you, trust you and will do business with you.

I was at a networking event where I witnessed two men that had no clue what networking was all about. The first gentleman walked up to me, introduced himself, asked my name, and told me what he did and how it could help me. He then left to talk to someone else, and a second gentleman came up, introduced himself, did not bother to get my name, gave me promotional information about what he was selling and then went off to talk to someone else. Neither of these men would remember me if I called them, and I have no idea if they are people I like or trust, so there is no chance I will do business with them. Networking like this is a waste of time. Unless you are willing to build your network, get to know the people, and perhaps see how you can help them, you might as well stay home.

Networking is not just for people who run their own businesses. All of us have a network of people we depend on. We might use their services, get referrals, and ask for assistance when seeking a job. I call this cross-pollinating, and we all do it. We must build relationships with the people in our network to obtain good tips and advice. If you neglect your network, you might find yourself without resources or references when you most need them.

Networks are essential to your success. To have a helpful network, you must build and nurture the relationships and focus on how you can help your network before considering taking from it. Zig Ziglar advises that the best way to build your business is to help someone else build hers. Givers get. You do not just take from your network; you also give to it. The secret is the more you give to your network, the more you will get back. It is all in the Networking!


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